Emotional Attachment Scales

Several scales measure emotional attachment:

1. Emotional Attachment Scale (EAS)[1]

• 15 items across 3 sub-scales: affection, connection, and passion
• 7-point Likert scale responses
• Measures emotional attachment to brands/products

1. Adult Attachment Scale (AAS)[3]

• 18 items measuring 3 dimensions:

  • Close (comfort with closeness)
  • Depend (willingness to depend on others)
  • Anxiety (fear of abandonment)

1. Experiences in Close Relationships Scale (ECR)[3]

• Measures attachment avoidance and anxiety
• Widely used and validated

1. Attachment Style Questionnaire (ASQ)[3]

• 40 items measuring 5 dimensions:

  • Confidence
  • Discomfort with Closeness
  • Need for Approval
  • Preoccupation with Relationships
  • Relationships as Secondary

1. Emotional Quotient Inventory (EQ-i)[2]

• Measures emotional intelligence, including aspects of attachment
• Assesses interpersonal relationships and emotional self-awareness

These scales provide various approaches to measuring emotional attachment in different contexts, from general relationships to specific brand attachments.