Ispot.tv

Ispot.tv

iSpot.tv is a leading provider of real-time TV ad measurement and analytics, helping advertisers assess the impact and effectiveness of their television and streaming advertising campaigns. Founded in 2012 by Sean Muller, the company has grown to become a trusted partner for over 400 brands, agencies, and TV networks.
Key Services and Features
1. Real-Time Ad Measurement: iSpot.tv tracks TV ad airings, impressions, and audience engagement in real-time, providing advertisers with instant visibility into their ad performance.
2. Cross-Platform Analytics: The company measures advertising across linear TV, streaming, and connected TV (CTV) environments.
3. Attribution Modeling: iSpot.tv links TV ad exposures to specific business outcomes, such as website visits, app downloads, and sales.
4. Competitive Intelligence: Advertisers can gain insights into their competitors’ TV advertising strategies, allowing for performance benchmarking.
5. Creative Effectiveness: The platform assesses the impact of ad creative on brand awareness and consumer behavior.
Technology
iSpot.tv utilizes cutting-edge Automatic Content Recognition (ACR) technology to capture every second of content and ads viewed on smart TVs. This technology enables glass-level impression measurement in real-time, similar to digital advertising metrics.
Market Position
As of February 2025, iSpot.tv has established itself as a leader in the TV attribution and ad measurement industry. The company’s innovative approach has revolutionized TV ad measurement by bringing digital-like analytics to television screens