Based on Chapter B6 Bob Matthews and Liz Ross

Whether you’re writing a research paper, production report, script analysis, or academic blogpost, citing your sources correctly is essential. In media studies, referencing isn’t just a bureaucratic requirement—it shows academic honesty, strengthens your arguments, and lets others trace your ideas back to reliable sources.

Research instruments serve a critical function across all types of research methods. They are the primary means by which researchers collect reliable data that will later be analyzed. As noted by scholars in the field,… Lees meer: Building your Research Instrument 3

The tools we use to gather data can make or break a study. Research instruments serve as the bridge between theoretical concepts and empirical evidence, allowing researchers to collect, measure, and analyze data systematically. Understanding… Lees meer: Building your Research Instrument 1

How to Develop a Research Instrument: An Eight-Step Process 1. Select a TopicBegin with a clear understanding of what you want to study. Your topic should be focused enough to be manageable but broad enough… Lees meer: Building your Research Instrument 2

Introduction In data analysis, especially within the social and media sciences, researchers often confront datasets composed of variables that operate on entirely different scales. Audience reach may be expressed in millions of viewers, engagement rates… Lees meer: Understanding the Power of Z-Scores in Data Analysis: Why Standardization Matters in Media Research

Nielsen Media Research  is a global leader in audience measurement, data, and analytics, shaping the future of media[1]. The company is best known for its Nielsen ratings, which measure audience sizes and compositions for television,… Lees meer: Nielsen Media Research

Ispot.tv iSpot.tv is a leading provider of real-time TV ad measurement and analytics, helping advertisers assess the impact and effectiveness of their television and streaming advertising campaigns. Founded in 2012 by Sean Muller, the company… Lees meer: Ispot.tv

Comscore Comscore, Inc. is a leading global media measurement and analytics company that provides marketing data and insights to enterprises across various platforms. Founded in July 1999 in Reston, Virginia, Comscore has evolved into a key player… Lees meer: Comscore

📺 Correlation and Causation in Media Studies When studying media, we often hear claims like: What “correlation” means in media research In media studies, correlation refers to a measurable relationship between two variables. For example:… Lees meer: Is Correlation the same as Causation?