Comscore
Comscore, Inc. is a leading global media measurement and analytics company that provides marketing data and insights to enterprises across various platforms. Founded in July 1999 in Reston, Virginia, Comscore has evolved into a key player in the media measurement industry.
Key Services and Features
Comscore offers a range of services and features that help businesses understand and analyze audience behavior:
1. Audience Measurement: Comscore tracks reach and frequency, providing insights into how many unique users interact with content and how often.
2. Demographic Insights: The company offers detailed demographic data, including age, gender, income, and education level of audiences.
3. Cross-Platform Analytics: Comscore measures audience behavior across multiple platforms, including desktops, mobiles, tablets, and connected TVs (CTV).
4. Engagement Metrics: Beyond basic metrics, Comscore analyzes user behavior such as clicks, scrolls, and social media shares.
5. Path to Conversion: The company tracks the journey users take before making a purchase or taking a desired action.
Recent Developments
In January 2025, Comscore launched a new cross-platform solution called Comscore Content Measurement (CCM) within The Comscore Platform. This unified content measurement solution provides content owners and creators with self-service access to media measurement tools across various platforms, including linear TV, CTV/Streaming, PC, Mobile, and Social