1. How has streaming affected the revenue models of traditional television broadcasters? 2. What are the key factors influencing audience migration from broadcast TV to streaming services? 3. How do younger audiences (16–34) engage with YouTube compared to traditional television? 4. What strategies are traditional TV production companies adopting to compete with digital… Lees meer: Ten Questions on Broadcast Disruption

The analysis of television viewing trends highlights the profound impact of streaming services on traditional TV consumption. According to Ofcom’s data, the main Public Service Broadcasting (PSB) channels in the UK have experienced a significant decline in their market share, from 100% in 1988 to approximately 51% in 2017. A parallel trend is… Lees meer: Disruption of the TV industry

By 2030, AI video tools achieve photorealism and temporal coherence, enabling synthetic actors and environments indistinguishable from live-action footage. Consumers enthusiastically adopt AI-generated content for genres like horror, sci-fi, and personalized interactive media, drawn by hyper-customized narratives that adapt to individual preferences in real time (Lee & Kim, 2024). Studios leverage these tools to slash production costs by 60–80%, replacing traditional workflows with AI “directors” capable of generating entire scenes from text prompts (Gartner, 2024).

Generative AI (GenAI) has the potential to revolutionize video content creation by drastically reducing production costs and making filmmaking more accessible. However, challenges like realism, audiovisual synchronization, and creative control still hinder AI from matching traditional productions. Scenario planning suggests various futures for AI in video, from niche uses to full industry transformation, though human creativity remains essential. Legal and ethical concerns, such as intellectual property and labor rights, will also shape the future of AI-generated content. While AI won’t replace human artistry, it will likely transform how creativity is expressed

Impact on Broadcasting and Streaming PlatformsThe Evolution of Sports Media Rights: Impact on Broadcasting and Streaming Platforms Introduction The sports media landscape is undergoing a significant transformation. Once dominated by traditional broadcast television, the industry is now heavily influenced by the rise of streaming platforms. These services, recognizing the power of live sports… Lees meer: The Evolution of Sports Media Rights:

Introduction The landscape of media consumption has transformed drastically over the past decade, shifting from traditional linear broadcasting to digital streaming platforms. Among the key players in this transformation are ZDF Studios and YouTube, two distinct yet influential entities in the digital content ecosystem. ZDF Studios is the commercial arm of Germany’s largest… Lees meer: ZDF in the Age of Digital Streaming:

Laddering Theory, Method, Analysis, and Interpretation by Thomas J. Reynolds and Jonathan Gutman is a foundational framework in qualitative research, particularly within consumer behavior studies. Below is an overview of the key aspects of this theory and methodology: Overview of Laddering Theory Laddering is a qualitative research technique designed to uncover the deeper… Lees meer: Overview of Laddering Theory

Sawtooth Software, 2021 Introduction to conjoint analysis Conjoint analysis is the premier approach for optimizing product features and pricing. It mimics the trade-offs people make in the real world when making choices. In conjoint analysis surveys you offer your respondents multiple alternatives with differing features and ask which they would choose. With the… Lees meer: What is conjoint analysis?

To measure loss aversion among consumers in marketing, you can use the following approaches: 1. **Behavioral Experiments**: Design experiments where participants choose between options framed as potential losses or gains. For example, test whether consumers are more likely to act when told they could “lose $10” versus “gain $10” for the same decision[2][6].… Lees meer: How to Measure Loss Aversion

Loss aversion, a cornerstone of behavioral economics, profoundly impacts consumer decision-making in marketing. It describes the tendency for individuals to feel the pain of a loss more strongly than the pleasure of an equivalent gain (Peng, 2025), (Frank, NaN), (Mrkva, 2019). This psychological principle, far from being a niche concept, permeates various aspects… Lees meer: Loss Aversion in Marketing: