Podcasts

Sawtooth Software, 2021 Introduction to conjoint analysis Conjoint analysis is the premier approach for optimizing product features and pricing. It mimics the trade-offs people make in the real world when… Lees meer: What is conjoint analysis?

Introduction In the field of media studies, understanding and reporting statistical significance is crucial for interpreting research findings accurately. Chapter 17 of “Introduction to Statistics in Psychology” by Howitt and… Lees meer: Reporting Significance levels (Chapter 17)

Chapter 16 of “Introduction to Statistics in Psychology” by Howitt and Cramer provides a foundational understanding of probability, which is crucial for statistical analysis in media research. For media students,… Lees meer: Probability (Chapter 16)

The Chi-Square test, as introduced in Chapter 15 of “Introduction to Statistics in Psychology” by Howitt and Cramer, is a statistical method used to analyze frequency data. This guide will… Lees meer: Chi Square test (Chapter 15)

Unrelated T-Test: A Media Student’s Guide Chapter 14 of “Introduction to Statistics in Psychology” by Howitt and Cramer (2020) provides an insightful exploration of the unrelated t-test, a statistical tool… Lees meer: Unrelated t-test (Chapter14)